What is required in advertising to comply with fair housing laws and license law?

• A. Ads can selectively target certain neighborhoods to maximize sales.
• B. Ads need only include the commission offered.
• C. Ads must be truthful, non-discriminatory, identify the brokerage and license status, and avoid prohibited language.
• D. Ads must only include factual property details with no mention of brokerage.

Answer: (C)

Advertising real estate must be truthful, non-discriminatory, identify the brokerage and license status, and avoid prohibited language. This means ads cannot steer or show preference based on protected characteristics such as race, color, religion, sex, national origin, familial status, or disability, and they must not imply limitations or exclusions tied to those groups. The ad should clearly name the brokerage and indicate the license status so buyers and sellers know who is licensed and responsible. It also means avoiding language that suggests a preference or restriction related to protected classes and, where required, including an equal housing opportunity statement. Putting these elements together ensures compliance with both fair housing laws and license-law advertising rules. Choices that permit targeting certain neighborhoods or that omit brokerage identification or include discriminatory language would not meet these requirements.